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This story originally appeared in the Los Angeles Times -- July 21, 2005.
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Counter Offensive
I never thought I'd have anything in common with Russell Crowe, but I think I do
and, sadly, it has nothing to do with my ability to conjure richly drawn
characters with various perfectly executed accents. No, what the two of us
allegedly share is something shameful, something ugly, but something
increasingly common.
I have Customer Service Rage.
To be more precise, I'm in recovery from CSR. Having let go of my fury and
replaced it with understanding, I have great empathy for those who still suffer.
It's easy to chide Crowe, who could face a jail term if convicted of assaulting
a hotel clerk. If you missed the story, the actor had a faulty phone in his room
at the Mercer Hotel in SoHo and had a heated exchange with the front desk clerk.
Crowe allegedly registered his disapproval by hurling the telephone. It hit the
clerk, who was taken to a hospital and treated for a cut on his cheek. Crowe
says he wasn't aiming to reach out and assault someone; he was just frustrated.
The actor wasn't asking the clerk to sort his Skittles by color or configure his
caviar in the shape of an R; he just wanted basic phone service. In short, he
expected things to be fair, and that can be dangerous.
"Service people are wonderful; they work their tails off," explains Jerry
Deffenbacher, a professor of psychology at Colorado State University who
specializes in anger management. "The problem is when we have unrealistic
expectations that everything be fast and efficient. That's what takes
frustration and turns it into anger or even rage."
Crowe may represent an extreme strain of the disorder, but I ask you to look
inside and ask yourself if you've ever suffered from Customer Service Rage.
Even that goddess of goodwill Oprah Winfrey may not be immune. It's been widely
reported that Oprah ‹ when refused entry into the Paris Hermes store after it
closed for the night ‹ was incensed at how she was treated by store personnel.
None of us knows what went down that night, but I do know this: We haven't heard
the last of it. Despite copious apologies from many in the French retail
community, Oprah's representatives say she plans to
"discuss" the incident when her show returns from hiatus.
A war is raging... quietly, and with mellow hold music. Customers are getting
angry, and some are even taking up arms, or phones, or microphones.
It's my belief that CSR is cumulative, born out of hours on hold and in line,
helpless to get help from banks, stores, utility companies, medical offices,
Internet service providers, tech support lines, government agencies, airlines
and the colossally impersonal mega-corporations that now employ many of our
service reps.
"Perhaps more than ever in history, we rely on a great number of people for a
variety of services," Deffenbacher says. He adds that anger is compounded if
triggering events "are placed close together in time."
If you are suffering from even a mild case of CSR, the following phrases will
cause discomfort: "Sorry, but you're not in the computer"; "I can pass you to my
supervisor, but she'll tell you the same thing"; "you'll need to fax that
request"; "you can't have my last name, but I'm the only 'Bob' at the call
center"; "that's not our return policy"; "I'm putting you on hold."
Think I'm exaggerating Customer Service Rage? Take a field trip to your
pharmacy, a hotbed of the disease. I haven't picked up a prescription in years
without witnessing at least one meltdown at the counter. The imbroglios
generally involve an elderly woman whose prescription is lost or a mom who is
furious that her kid got a tube of antifungal ointment instead of rash cream.
I don't place blame. We're all on the same side. Pharmacists are people too.
They also have to deal with the DMV and endless, winding phone service menus and
cavalier airline reservationists.
Finding a cure
The only road to peace is to realize that you and the customer service rep are
one.
Stay with me. You must humanize yourself to this disembodied voice or perfect
stranger so that you aren't another annoying, angry person demanding attention.
I always introduce myself with a voice so cheerful it makes Oprah's theme song
sound like a dirge. Over the phone, I begin by asking, "What's the weather like
where you are?" Sounds hack, but it works. You have made a human connection and
miracles follow, such as locating your reimbursement check or getting the cable
guy to show up during his 19-hour window.
Maybe Oprah will have a better idea. Russell Crowe sure didn't have the 411. |
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